The Relevance of Digital Signage in 2020.

Updated: Jun 10

When it comes to brand recognition, there are many avenues that’s can be explored, especially when it comes to signage.

One of the most confusing aspects of advertising can be where a business should focus its efforts, as even with outdoor advertising there are several factors that need to be considered.

Many may assume there is nothing wrong with more traditional forms of signage, and while there still are benefits, they can be limiting when compared to some of the more modern iterations of signage available.

To some, the use of LED signage may be an indulgent investment. However, it estimated that 35% of businesses will be taking advantage of LED advertising by 2020, so brands looking to make the right impressions should at least consider the possibility of the digital signage when looking at their marketing strategies.


Why Digital Signage Is Important?

Anyone will familiar with online advertising will know that there are times when changes need to be made. With more conventional billboard advertising this can be a costly endeavour.

However, the use of digital signage means that brands can update the advertising being shown with ease, ensuring that the advertising is always having the desired effect.

Digital signage is also more beneficial than billboard advertising as it can be seen throughout the day with clarity, allowing the message of the brand to be visible 24 hours a day not just during the night.

The use of digital signage can be used by companies of all walks of life with ease. A clothing brand looking to make customers aware of its latest range can do so in the same way as a movie distributor can show trailers about its latest releases.

One of the most popular aspects of digital signage is the fact it can be tailored to the requirements of the brand and be fine-tuned to ensure that the right message is given to prospective customers.


Is the Use of Digital Signage Expensive?

Some brands may be worried that the costs associated with digital signage are too high, but this isn’t the case.

Of course, the cost will depend on the requirements of the project, but the adoption of digital signage by several brands and businesses means that there is more demand, making the use of digital signage less expensive for all involved.

When looking to implement digital signage, it’s important to use the right

. Despite the many reputable companies, there can be some that may not be as experienced as they claim, meaning those employing the use of digital signage won’t see the desired results.

INKK Steel and Digital has worked with several brands and brought their vision to life via the use of digital signage and ensured that all the relevant foundations are put in place, such as the design as well as ensuring that the relevant permissions are in place.

If your business or brand is looing to leverage of digital signage, then why not contact INKK Steel and Digital to discuss your requirements in more detail?

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